I developed branded and editorial content at BuzzFeed. Selected highlights:
- How I Did It – creative and content strategy lead on column lifting the curtain on Australian success stories
- 31 Millennial Fashion Staples You Definitely Owned If You’re Currently Between 24–35 Years Old – viral article translated into Spanish
- Cannabis Is Now Being Used To Treat Adult Acne And The Results Are Pretty Amazing and 24 Smart Technology Buys That Will Genuinely Improve Your Life – commerce content writing, production
- Adobe Creative Cloud – SaaS creative strategy, copywriting, production
- Peter’s – CPG creative strategy, copywriting, editing, production
- Culture Week takeovers – copy lead on editorial DEI initiative spotlighting Australian cultural diversity
Other selected writing:
- Mega-chains and artificial flavours no more: Meet the artisanal bubble tea makers of Sydney, Time Out
- A local’s guide to Campbelltown, Time Out
- This New Zealand label is shaking up the luxury game, Grazia
- How to dress for the races and polo this Spring, Grazia
- Keep up with contaminants of emerging concern, Water Source
Other selected branded content:
- Planting the Seeds – BBC x Officeworks – creative lead, scripting, copywriting, producing
- Control to Customise – BBC x IBM – content lead, copywriting, producing
- The Making Of – BBC x eOne – content lead, copywriting, producing
- What’s New and How To with Rachael Brook – 9Honey x Clinique – content lead, ghostwriting, copywriting, producing
- B2C and B2B creative and content strategy for Citibank, Myer, SAP and UTS Insearch